competitive-messaging-audit
From the author
Pressure-test current messaging - a homepage, a message hierarchy, a pitch, a product page, campaign copy - against the company's positioning, the words customers actually use, what competitors now say, and recent market movement. Says what still works, what has become generic because competitors converged on it, where the language does not match how buyers talk, which claims are true but unproven or differentiated but irrelevant, and which questions are really positioning decisions. Use for "review our messaging", "does this homepage still differentiate us", "competitors started saying the same thing - what broke", "pressure-test this message hierarchy against customer language". Not for re-deciding the underlying position, writing prospect-facing comparison copy, or launch-specific framing.
Install
npx skills add LMTYdotcom/skills --skill competitive-messaging-audit -a claude-code
Installs to .claude/skills/competitive-messaging-audit/ · Each command fetches the skill straight from GitHub with the open skills CLI.
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Why 83
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- competitive-launch-readinessLMTYdotcom/skillsPrepare, pressure-test, or refresh a product or feature launch against current competitors, alternatives, market expectations, pricing, positioning, and recent market changes. Use when planning a launch, reviewing a launch brief, creating competitive launch guidance, preparing enablement, asking how a new release should be framed relative to the market, or judging whether a capability is parity, catch-up, or real differentiation.Testing★ 82
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