positioning-audit
From the author
Audit a brand's social positioning from its profile, offer, customer proof, and competitor material. Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else", or "what should our social message be". NOT for inventing a new identity from intuition or writing a post; use audience-personas and social-proof-mining first, then hand approved positioning to the content skills.
Install
npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a claude-code
Installs to .claude/skills/positioning-audit/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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Why 85
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- competitor-positioningOotto-AI/claude-content-skillsUse when you need to compare supplied competitor messaging with your approved product facts and find a credible point of difference. Trigger phrases include "how are competitors positioned?", "compare our message to theirs", "where are we different?", "audit these competitor pages", and "what should we not say?". Do not use this to make unverified claims about competitors, copy their language, or write the final brand message in isolation; use agent-reach to collect public sources, positioning-audit to decide your message, and campaign-brief to apply it.Marketing★ 272
- profile-conversion-auditOotto-AI/claude-content-skillsUse when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step. Trigger phrases include "audit our Instagram profile", "fix our LinkedIn page", "why does this profile not convert?", "review this social bio", and "what should be clearer on our profile?". Do not use this to promise conversion lifts, change a platform account directly, or write a campaign message from scratch; use positioning-audit for the core message, social-proof-mining for approved proof, and campaign-brief for a launch-specific promise.Marketing★ 272
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- run-organic-social-account-auditgooseworks-ai/goose-skillsReviews a brand's own social accounts: what each is for, the last ~30 posts ranked against the account's own median with the likely reason for top and bottom posts, cadence actually kept, best posting times, and bio and pinned-post fixes. Use alone when you already know which accounts to review and can read their posts; otherwise run run-organic-social.Engineering★ 1.3K
- social-listeninggooseworks-ai/goose-skillsMonitor brand mentions, competitor activity, and industry conversations across social media and the webMarketing★ 1.3K
- research-audiencegooseworks-ai/goose-skillsAudience research: who the buyers are, in their own words, where they gather and how to reach them — plus named prospect lists when asked. Use when the marketer says "research our audience", "who should we target", "mine our reviews", "why do people buy us or leave", "where does our audience hang out"; or for lists: "find 50 right-fit leads with emails", "find retailers or accounts to pitch", "score these leads / who do we call first", "who's looking for an alternative to X", "tell me when a past champion changes jobs". Reads the brand's own customer data first and delivers a readable report saved to the brand. Never contacts anyone. Not for market size or trends — use research-market; not for writing the messages — use write-outreach.Science★ 1.3K
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