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Use when you need to compare supplied competitor messaging with your approved product facts and find a credible point of difference. Trigger phrases include "how are competitors positioned?", "compare our message to theirs", "where are we different?", "audit these competitor pages", and "what should we not say?". Do not use this to make unverified claims about competitors, copy their language, or write the final brand message in isolation; use agent-reach to collect public sources, positioning-audit to decide your message, and campaign-brief to apply it.

Install

npx skills add Ootto-AI/claude-content-skills --skill competitor-positioning -a claude-code

Installs to .claude/skills/competitor-positioning/ · Each command fetches the skill straight from GitHub with the open skills CLI.

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Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.

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