research-audience

From the author

Audience research: who the buyers are, in their own words, where they gather and how to reach them — plus named prospect lists when asked. Use when the marketer says "research our audience", "who should we target", "mine our reviews", "why do people buy us or leave", "where does our audience hang out"; or for lists: "find 50 right-fit leads with emails", "find retailers or accounts to pitch", "score these leads / who do we call first", "who's looking for an alternative to X", "tell me when a past champion changes jobs". Reads the brand's own customer data first and delivers a readable report saved to the brand. Never contacts anyone. Not for market size or trends — use research-market; not for writing the messages — use write-outreach.