competitive-asset-audit
From the author
Audit a body of competitive content - battlecards, sales decks, comparison and alternatives pages, enablement, training, help-center copy - against current evidence, and produce the inventory of claims that are stale, unsupported, contradicted, or newly incomplete, ranked by exposure, with the assets each lives in and the owner or skill that should fix it. Use for "audit our competitive materials", "which claims are stale", "what do we need to update across our battlecards and site", "find competitive claims we can no longer support", and any request whose deliverable is the list of claims and how each one holds up - one page or a whole library, with nothing rewritten. Not for producing the update itself - "update X because Y changed" or "fix the talk track" is competitive-enablement-refresh; a new battlecard is competitive-battlecard; whether the message differentiates is competitive-messaging-audit.
Install
npx skills add LMTYdotcom/skills --skill competitive-asset-audit -a claude-code
Installs to .claude/skills/competitive-asset-audit/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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Similar skills
Closest to this one by what they do and when they are used.
- competitive-enablement-refreshLMTYdotcom/skillsWork out what existing competitive sales enablement needs to change now - after a competitor move, a run of field questions, a request from sales, or on a cadence - and draft the update. The deliverable is the changed lines with their proof and date, for a single battlecard, talk track or deck as readily as a set - checks whether sections still hold up, classifies each as current, stale, unsupported or incomplete, prioritizes by what it would cost a rep to say, drafts the smallest useful change, and separates content fixes from distribution problems. Use for "what enablement is stale after this change", "update our talk tracks", "is the Northwind battlecard still accurate", "sales wants this line added - can we say it", "what should sales learn this week". When the deliverable is only the inventory of which claims hold up, with nothing to draft, that is competitive-asset-audit. Not for a new battlecard from scratch or a live objection.Documents★ 82
- competitive-battlecardphuryn/pm-skillsCreate sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'Planning★ 27.3K
- competitorscoreyhaines31/marketingskillsWhen the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'competitor teardown,' 'audit our competitor pages,' 'are our comparison pages out of date,' or 'competitive asset audit.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For auditing existing claims (not researching competitors from scratch, which is competitor-profiling; not technical SEO on these pages, which is seo-audit), use the asset audit here. For internal battle cards and sales-specific competitor docs, see sales-enablement.Marketing★ 56.3K
- seo-content-auditrampstackco/claude-skillsAudit existing content across a site to decide what to keep, update, merge, redirect, or delete. Use this skill whenever the user wants to audit existing content, fix content decay, resolve keyword cannibalization, prune underperforming pages, prioritize content updates, or apply a keep/update/merge/redirect/delete framework to a content library. Triggers on content audit, content decay, content refresh, cannibalization, keyword cannibalization, prune content, delete pages, redirect old pages, content inventory, what to keep, what to update, content scorecard, evergreen refresh. Also triggers when traffic is dropping site-wide and the cause might be content quality, even if 'audit' is not said explicitly.Marketing★ 992
- competitive-briefanthropics/knowledge-work-pluginsCreate a competitive analysis brief for one or more competitors or a feature area. Use when informing product strategy or feature prioritization, building sales battle cards, prepping board or investor materials, or deciding where to differentiate vs. achieve parity.OfficialFinance★ 32.5K
- competitive-battlecard-creationseb1n/awesome-ai-agent-skillsBuild sales battlecards with feature comparisons, objection handling scripts, positioning statements, and win themes for competitive deal scenarios. Use when the user requests competitive battlecard creation or provides relevant inputs for this workflow.Productivity★ 228
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