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Salesforce's reported $2.7 billion deal for Cresta, which makes AI-powered call center software, signals continued enterprise demand for AI agents that assist or automate customer service. The price is unconfirmed, since Salesforce did not disclose it and the figure comes from a single anonymous source. Readers should watch whether Cresta's conversational AI is integrated into Salesforce's service cloud and how it performs against rivals in contact-center AI.

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Salesforce to Acquire Startup Cresta for $2.7 Billion

36KrNovember 3, 20261 min read

Salesforce continues its acquisition spree, announcing on Monday plans to buy Cresta, a nine-year-old maker of AI-powered call center automation software. Salesforce did not disclose the deal value, but a person familiar with the matter said the acquisition is valued at $2.7 billion. (Sina Finance)

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