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Salesforce to acquire marketing automation provider Braze for $5.66B

SiliconANGLEOctober 20, 20263 min read

Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew 26% year-over-year last quarter, to $227.2 […] The post Salesforce to acquire marketing automation provider Braze for $5.66B appeared first on SiliconANGLE.

Salesforce to acquire marketing automation provider Braze for $5.66B Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew 26%…

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