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The introduction of CultureScore exposes a critical gap in current video generation metrics, revealing that high visual fidelity does not equate to cultural accuracy. By decomposing faithfulness into Identity, Context, and Behavior, the study demonstrates that existing models struggle significantly with normative gestures and interactions, achieving less than 57% overall performance. This finding underscores the urgent need to integrate cultural evaluation frameworks into model development to ensure equitable and representative AI outputs.
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CULTURESCORE: Evaluating Cultural Faithfulness in Video Generation Models

arXiv3 min read

arXiv:2606.07311v1 Announce Type: cross Abstract: As video generation models like Veo 3.1 and LTX-2 advance, their ability to accurately represent diverse global cultures remains a critical yet understudied frontier. Current metrics, such as VideoScore, only measure visual quality but offer no mechanism for assessing cultural faithfulness. Consequently, a model that replaces a Namaste with a handshake receives the same score as one that generates the gesture correctly. We propose CultureScore, a compositional evaluation framework that decomposes cultural faithfulness into three granular dimensions: Identity (who is represented), Context (culturally localized background), and Behavior (normative gestures and interactions). We operationalize this framework through an evaluation suite spanning 10 countries, yielding 6,180 generated videos across three state-of-the-art models. Our evaluation reveals that no current model achieves culturally faithful video generation: the best-performing model reaches only 56.8\% overall CultureScore, with Behavior the most challenging dimension, which remains below 52\% across all models. Furthermore, human preference rankings align directionally with CultureScore but are inverted relative to VideoScore; the highest-scoring model on visual quality was ranked last by annotators, underscoring that cultural faithfulness is an essential criterion for equitable video generation.

Abstract:As video generation models like Veo 3.1 and LTX-2 advance, their ability to accurately represent diverse global cultures remains a critical yet understudied frontier. Current metrics, such as VideoScore, only measure visual quality but offer no mechanism for assessing cultural faithfulness. Consequently, a model that replaces a Namaste with a handshake receives the same score as one that generates the gesture correctly. We propose CultureScore, a compositional evaluation framework that decomposes cultural faithfulness into three granular dimensions: Identity (who is represented), Context (culturally localized background), and Behavior (normative gestures and interactions). We operationalize this framework through an evaluation suite spanning 10 countries, yielding 6,180 generated videos across three state-of-the-art models. Our evaluation reveals that no current model achieves culturally faithful video generation: the best-performing model reaches only 56.8\% overall CultureScore, with Behavior the most challenging dimension, which remains below 52\% across all models. Furthermore, human preference rankings align directionally with CultureScore but are inverted relative to VideoScore; the highest-scoring model on visual quality was ranked last by annotators, underscoring that cultural faithfulness is an essential criterion for equitable video generation.

Computer Vision and Pattern Recognition (cs.CV); Artificial Intelligence (cs.AI)

arXiv:2606.07311 [cs.CV]

(or arXiv:2606.07311v1 [cs.CV] for this version)

https://doi.org/10.48550/arXiv.2606.07311 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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Full text under the publisher's open licence · 280 words

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