positioning
From the author
Say what a product is for, which alternative it beats, and why — in one segment's own words, with every claim tied to something the product actually does today. Use when a homepage or deck says what the product is, when "who is this for" or "how is this different" has no crisp answer, when entering a new segment, or when sales keeps losing to one competitor. Not for writing the final copy, not for pricing, and not for deciding what to build next.
Install
npx skills add nahid-sparktales/agent-dispatcher --skill positioning -a claude-code
Installs to .claude/skills/positioning/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
Want your agent to suggest skills while you type? See how to use skills from your IDE.
Safety checks on SKILL.md
No warnings.
Why 82
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- positioning-and-messagingcbrock84/headcountEstablishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.Marketing★ 2.1K
- brand-positioningcofoundy/brand-skillsDefine and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.Other★ 61
- proposalsericrisco/rsc-harnessUse when writing the document a buyer reads to say yes — a commercial proposal or Statement of Work, turning discovery notes into a scoped and priced document, adding tiers so the middle one wins, or diagnosing a proposal that will not close. NOT the binding legal agreement with its liability and IP clauses (that is `contracts`), NOT deciding the number or the margin (that is `pricing`), NOT the deck that pitches the vision to a room (that is `pitch-deck`).Documents★ 272
- launch-positioning-buildergooseworks-ai/goose-skillsResearch competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.Documents★ 1.3K
- positioning-messagingLeadMagic/gtm-skillsBuild positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, persona messaging matrix, homepage narrative, and sales talk tracks. Use when messaging sounds generic, launches need positioning, or competitors blur differentiation.Other★ 68
- obviously-awesomewondelai/skillsDefine product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product's value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.Other★ 2.5K
Ratings & reviews
—
no reviews
Tried this skill? Rate it to help others. Sign in
Discussion
Join the discussion. Sign in