positioning-messaging
From the author
Build positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, persona messaging matrix, homepage narrative, and sales talk tracks. Use when messaging sounds generic, launches need positioning, or competitors blur differentiation.
Install
npx skills add LeadMagic/gtm-skills --skill positioning-messaging -a claude-code
Installs to .claude/skills/positioning-messaging/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
Want your agent to suggest skills while you type? See how to use skills from your IDE.
Safety checks on SKILL.md
- Ships scripts we have not reviewedLow
Why 76
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- positioning-and-messagingcbrock84/headcountEstablishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.Marketing★ 2.1K
- messagingmatteotitta/repo-structure-in-houseBuilds a product messaging library from your positioning, your website and customer evidence: a description, the status quo and alternatives, pain points with their knock-on consequences, capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing, common objections with responses, and core messaging blocks (tagline, elevator pitch, value props, proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library", "messaging framework", "value props", "capabilities and benefits", "what are our differentiators in words". Run after /positioning. Not for choosing the position itself (use /positioning).Other★ 68
- positioning-messaging-frameworkgrowthack88/growth-marketing-osCreate sharp B2B positioning and messaging from customer truth, segmentation choices, real alternatives, differentiated value, and proof.Other★ 124
- positioningmatteotitta/repo-structure-in-houseDevelops B2B SaaS positioning from your ICP, competitor and win-loss evidence. Maps what buyers compare you to, chooses between leading with a category or a problem, picks a primary and secondary anchor and up to three defensible differentiators, lays out 2 to 4 worked positioning options with a comparison canvas so you can decide, then locks the chosen one and tests it (clarity ladder, guarantee test). Triggers: "positioning", "how do we position", "what category are we in", "how do we differentiate from", "our homepage is confusing", "positioning options". Run before /messaging. Not for taglines or a messaging library (use /messaging).Testing★ 68
- brand-messagingcofoundy/brand-skillsBuild a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience. Use when the user says "brand messaging", "messaging framework", "value proposition", "tagline", "brand tagline", "key messages", "messaging hierarchy", "what should we say about our brand", "brand copy foundation", "messaging architecture", "elevator pitch", "one-liner", "brand statement", or needs consistent language across all communications. Also use when messaging feels inconsistent across channels or teams.Planning★ 61
- marketing-contextalirezarezvani/claude-skillsCreate and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.Marketing★ 28.7K
Ratings & reviews
—
no reviews
Tried this skill? Rate it to help others. Sign in
Discussion
Join the discussion. Sign in