From the author
Builds a product messaging library from your positioning, your website and customer evidence: a description, the status quo and alternatives, pain points with their knock-on consequences, capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing, common objections with responses, and core messaging blocks (tagline, elevator pitch, value props, proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library", "messaging framework", "value props", "capabilities and benefits", "what are our differentiators in words". Run after /positioning. Not for choosing the position itself (use /positioning).
Install
npx skills add matteotitta/repo-structure-in-house --skill messaging -a claude-code
Installs to .claude/skills/messaging/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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