campaign-brief
From the author
Use when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget. Trigger phrases include "brief this launch", "turn this into a campaign plan", "what should this campaign say?", "make a social brief", and "align the team on this promotion". Do not use this for a content calendar, a single caption, or an unapproved product claim; use content-calendar for scheduling, caption-and-hashtags for a post, and positioning-audit when the core message is still unclear.
Install
npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a claude-code
Installs to .claude/skills/campaign-brief/ · Each command fetches the skill straight from GitHub with the open skills CLI.
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Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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Similar skills
Closest to this one by what they do and when they are used.
- paid-social-briefOotto-AI/claude-content-skillsUse when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement. Trigger phrases include "brief paid social", "plan this ad test", "turn this campaign into paid", "what should we test in ads?", and "make a Meta or LinkedIn ad brief". Do not use this to claim ad-account access, launch spend, bypass platform policy, or invent targeting capabilities; use campaign-brief for the source strategy, utm-campaign-plan for tracking conventions, and social-analytics-report for results interpretation.Testing★ 272
- social-analytics-reportOotto-AI/claude-content-skillsUse when you need to turn supplied social performance data into a decision about what to keep, test, change, or stop. Trigger phrases include "report on this campaign", "what worked on social?", "analyse these post results", "make a weekly social report", and "what should we do next from these metrics?". Do not use this to invent data access, claim causation from a dashboard, or replace a campaign brief; use campaign-brief to define success before launch and launch-retrospective for the broader after-action review.Data★ 272
- 02-campaign-brief-globalminhnv0807/ai-business-skillsUse when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.Marketing★ 625
- 36-content-brief-globalminhnv0807/ai-business-skillsUse when ONE specific piece of content needs a brief before anyone writes — placement, angle plus the source insight behind it, key message, three hook options, CTA, format, brand voice reference, visual direction, and distribution. Trigger on 'content brief', 'brief for this post', 'brief a writer', 'what angle should this take', 'brief for the LinkedIn post', 'give the freelancer something to work from'. Also use when the user has a topic and no idea what to actually say about it. Not for — the month schedule of what posts when, see `01-content-calendar-global`; the finished caption text, see `37-social-caption-global`; a spoken video script, see `04-script-video-global`; the image spec, see `42-image-brief-global`.Media★ 625
- cross-platform-distributionOotto-AI/claude-content-skillsUse when an approved campaign, launch, research finding, or asset needs a deliberate plan across several social channels. Trigger phrases include "adapt this for LinkedIn and X", "where should this campaign go?", "make a distribution plan", "repurpose this without duplicating it", and "what is each platform's role?". Do not use this to invent a campaign strategy, bulk-post identical copy, or schedule a calendar; use campaign-brief for the strategic source, content-repurposer for asset transformations, and content-calendar for dates.Science★ 272
- 01-content-calendar-globalminhnv0807/ai-business-skillsUse when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.Productivity★ 625
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