36-content-brief-global
From the author
Use when ONE specific piece of content needs a brief before anyone writes — placement, angle plus the source insight behind it, key message, three hook options, CTA, format, brand voice reference, visual direction, and distribution. Trigger on 'content brief', 'brief for this post', 'brief a writer', 'what angle should this take', 'brief for the LinkedIn post', 'give the freelancer something to work from'. Also use when the user has a topic and no idea what to actually say about it. Not for — the month schedule of what posts when, see `01-content-calendar-global`; the finished caption text, see `37-social-caption-global`; a spoken video script, see `04-script-video-global`; the image spec, see `42-image-brief-global`.
Install
npx skills add minhnv0807/ai-business-skills --skill 36-content-brief-global -a claude-code
Installs to .claude/skills/36-content-brief-global/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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Similar skills
Closest to this one by what they do and when they are used.
- 42-image-brief-globalminhnv0807/ai-business-skillsUse when ONE static image needs a full brief for a designer or photographer — visual objective, concept and mood, composition, overlay copy, colors and fonts read from the brand guideline, per-channel dimensions, deliverables, and approval criteria. Trigger on 'image brief', 'banner brief', 'thumbnail brief', 'brief for the designer', 'how should this graphic look', 'the design came back wrong again'. Also use when the user has a post idea and needs to explain the visual. Not for — a multi-slide sequence, see `43-carousel-brief-global`; tool-level production steps in Canva or Figma, see `45-design-tool-brief-global`; generating the image with AI, see `30-design-master-global`; an urgent same-day swap, see `48-quick-visual-brief-global`.Media★ 624
- 01-content-calendar-globalminhnv0807/ai-business-skillsUse when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.Productivity★ 624
- 02-campaign-brief-globalminhnv0807/ai-business-skillsUse when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.Marketing★ 624
- 44-video-editor-brief-globalminhnv0807/ai-business-skillsUse when an editor or videographer needs production direction — beat-by-beat storyboard, footage to shoot, b-roll, text overlays, music and pacing, transitions, CTA end frame, and per-channel export specs. This is the EDIT instruction, not the spoken script. Trigger on 'video brief', 'editor brief', 'storyboard', 'brief for the video editor', 'how should this video be cut', 'we have the footage and no direction'. Also use when raw clips exist and nobody knows what the final should look like. Not for — the words said on camera, see `04-script-video-global`; briefing a creator to film their own, see `06-ugc-egc-brief-global`; resizing a finished video, see `50-asset-resize-global`.Media★ 624
- 43-carousel-brief-globalminhnv0807/ai-business-skillsUse when a multi-slide carousel is needed for Instagram, Facebook, or LinkedIn — a narrative arc with the hook on slide one, value through the middle, CTA on the last, headline, body, visual direction, and background per slide, plus an HTML preview to approve the concept before production. Trigger on 'carousel brief', 'make a carousel', 'turn this into slides', 'LinkedIn carousel', 'slide by slide breakdown', 'preview the carousel first'. Not for — a single static image, see `42-image-brief-global`; the caption posted with it, see `37-social-caption-global`; production steps inside Canva or Figma, see `45-design-tool-brief-global`; scoring the finished slides, see `47-design-review-global`.Documents★ 624
- 67-agency-vendor-brief-globalminhnv0807/ai-business-skillsUse when briefing or managing an EXTERNAL agency, freelancer, or production vendor — scope of work, deliverable specs, revision rounds, approval process, USD payment milestones, IP assignment and confidentiality terms, communication rules, and a post-project vendor scorecard. Trigger on 'brief an agency', 'hire a freelancer', 'scope of work', 'the agency is not delivering', 'onboard a new vendor', 'we keep paying for work we have to redo'. Also use when the user is about to sign a supplier with nothing written down. Not for — briefing an internal team member, see `64-team-brief-global`; the campaign brief itself, see `02-campaign-brief-global`; the asset list the vendor produces, see `41-campaign-asset-list-global`.Marketing★ 624
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