Research Firm Expects Global Smartphone Shipments to Fall 12% in 2026

36Kr has learned that, according to Omdia data, global smartphone shipments in the third quarter of 2026 fell 20% year on year to 254.7 million units, the lowest since 2013. Rising prices are dampening consumer demand, with emerging markets hit hardest. Samsung and Apple lead in market share, while Xiaomi, OPPO and vivo saw significant declines. Global smartphone shipments are expected to fall 12% in 2026. The market will continue to decline in 2027, though the rate of decline will narrow, and cost pressures will persist.