Industry: India's smartphone shipments hit a decade-low in Q3

According to Omdia, India's smartphone shipments fell 26% year-on-year to 35.8 million units in Q3 2026, marking the lowest level in nearly a decade for the same period. Rising phone prices and cautious consumer spending have suppressed replacement demand, while delayed stockpiling ahead of some festivals further weighed on quarterly shipments. Samsung reclaimed the top spot, with vivo, OPPO, Xiaomi, and Apple ranking second through fifth. Looking ahead to 2027, elevated phone prices and extended replacement cycles are expected to continue constraining demand, with market shipments projected to decline by a low single-digit percentage.