competitive-roadmap-review

From the author

Turn market and customer evidence into product questions worth investigating - for a product area or a roadmap under review - without treating competitor features as a roadmap. Establishes what competitors actually did and whether it is independent and buyer-relevant, pulls the company's own customer evidence for the same need, checks whether the problem is already solved another way, and frames each gap as table-stakes risk, differentiator opportunity, copycat noise, or evidence gap, with the evidence still needed before anyone prioritizes. Use for "what should product investigate based on the market", "competitors keep adding this - does it matter for our roadmap", "review this roadmap against market and customer evidence", "are we missing something". Not for deciding whether a market pattern is real, framing a launch, or making the priority call.