audience-research

From the author

Use to develop a deep, usable understanding of who a brand creates content for — sharp enough that every content skill resonates with them specifically. Run when the user says "who's my audience," "audience research," "target audience," "build a persona," "customer profile," "ideal customer profile" / "ICP," "who am I talking to," "understand my followers," or before content work that needs more audience depth than the brand-profile sketch. Reads brand-profile first and goes deeper: jobs-to-be-done, pains, objections, and the audience's ACTUAL language (voice-of-customer), grounded in real sources where possible — never demographic theater. Produces an audience.md that content-pillars, batch-content-plan, and the content skills read. Works for any business.