instagram-seo
From the author
The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keyword-based search (hashtags deprioritized to 3-5 topic labels). Search runs semantic analysis -> metadata matching -> visual recognition (checks alt text + visual MATCH the caption). Uses the MATCH framework. Reads brand-profile + the post's topic first. The agent researches the keyword cluster (never fabricates volume), writes the search-first caption (primary keyword first, no stuffing), specs on-screen text + spoken keyword, and advises profile fields/alt text. WoopSocial publishes the caption; profile fields, alt text, and IG Search/Insights stay native. No keyword stuffing; caption must match the visual. Distinct from social-seo, pinterest-seo, and hashtag-strategy.
Install
npx skills add social-media-skills/skills --skill instagram-seo -a claude-code
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