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Use to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill. Run when the user says "social SEO," "get found in search," "TikTok SEO," "YouTube SEO," "keywords for social," "searchable captions," or wants search across platforms rather than just the feed. For single-platform depth, route "Instagram SEO" to instagram-seo and Pinterest asks to pinterest-seo; this skill owns the cross-platform framework. Reads brand-profile and audience first. All platforms are search engines; keywords, not hashtags, are the lever. Covers per-platform indexed surfaces, keyword research via autocomplete + native analytics (never fabricates volumes), the triple-mention technique, topical clusters, and the profile as a search asset. Routes hashtags to hashtag-strategy; hands the AI-search/LLM-citation (GEO) layer to ai-search-optimization. Measures via native search insights, not WoopSocial analytics.

Install

npx skills add social-media-skills/skills --skill social-seo -a claude-code

Installs to .claude/skills/social-seo/ · Each command fetches the skill straight from GitHub with the open skills CLI.

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