62-marketing-review-global
From the author
Use when a leader must review or approve TEXT-based team output before it ships — content briefs checked for angle, pillar, and CTA, ad copy and creative checked for substantiated claims, on-brand tone, a hook inside the first 125 characters, and platform policy, ending in an Approve, Revise, or Redo verdict with point-by-point feedback. Trigger on 'review this brief', 'approve the ad copy', 'check ads before launch', 'review team output', 'is this good enough to publish', 'my team keeps sending me drafts'. Not for — reviewing a visual design, see `47-design-review-global`; evaluating a person over a period, see `65-team-performance-review-global`; writing the copy yourself, see `05-ad-copy-global`.
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npx skills add minhnv0807/ai-business-skills --skill 62-marketing-review-global -a claude-code
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Similar skills
Closest to this one by what they do and when they are used.
- 47-design-review-globalminhnv0807/ai-business-skillsUse when a finished DESIGN needs scoring and feedback — brand consistency, hierarchy plus readability plus accessibility, conversion elements, and platform fit, 10 points each, with per-issue feedback in issue, why, and how-to-fix form and a verdict of approve, minor fix, or redo. Trigger on 'design review', 'review this design', 'score this creative', 'is this design good', 'brand check on this banner', 'can we ship this or not'. Also use when the user just sends an image and asks for thoughts. Not for — reviewing copy and briefs, see `62-marketing-review-global`; writing the brief before production, see `42-image-brief-global`; the brand rules being checked against, see `46-brand-guideline-global`.Design★ 624
- 65-team-performance-review-globalminhnv0807/ai-business-skillsUse when a leader evaluates a marketing TEAM MEMBER using data — a KPI scorecard by role, strengths with real examples, areas to improve stated as observable behavior, a 30 and 90 day development plan, and a 1-5 rating rubric. Trigger on 'performance review for my marketer', 'evaluate a team member', 'monthly 1:1 review', 'feedback for my content writer', 'development plan for an employee', 'is this person underperforming'. Also use when the user is unhappy with someone and cannot articulate why. Not for — evaluating a campaign rather than a person, see `63-campaign-retrospective-global`; reviewing one piece of output, see `62-marketing-review-global`; scoring an external vendor, see `67-agency-vendor-brief-global`.Engineering★ 624
- 39-content-audit-globalminhnv0807/ai-business-skillsUse when published content has to be audited — pull channel data, classify winners and losers by percentile across pillar, format, and hook, find the pattern behind performance, and decide what to keep, kill, or scale. Trigger on 'content audit', 'which posts are working', 'content performance review', 'why did that one go viral', 'our reach is dropping', 'evaluate what we posted last month'. Also use when the user only says content does not seem to work anymore. Not for — the plan for next period built on these findings, see `40-next-content-plan-global`; paid ad account review, see `21-ads-audit-global`; the stakeholder report, see `07-marketing-report-global`.Marketing★ 624
- 02-campaign-brief-globalminhnv0807/ai-business-skillsUse when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.Marketing★ 624
- 64-team-brief-globalminhnv0807/ai-business-skillsUse when a leader assigns work to a marketing team member or runs a cross-functional meeting — a task brief with concrete deliverables, a deadline with time and timezone, a definition of done, constraints, and check-in points, plus an async-first meeting agenda and action-item template. Trigger on 'assign a task', 'brief for my team', 'team brief', 'definition of done', 'meeting agenda template', 'my team keeps delivering the wrong thing'. Also use when the user says nobody knows who owns what. Not for — the campaign brief the whole team executes from, see `02-campaign-brief-global`; briefing an external agency or freelancer, see `67-agency-vendor-brief-global`; evaluating performance, see `65-team-performance-review-global`.Marketing★ 624
- 36-content-brief-globalminhnv0807/ai-business-skillsUse when ONE specific piece of content needs a brief before anyone writes — placement, angle plus the source insight behind it, key message, three hook options, CTA, format, brand voice reference, visual direction, and distribution. Trigger on 'content brief', 'brief for this post', 'brief a writer', 'what angle should this take', 'brief for the LinkedIn post', 'give the freelancer something to work from'. Also use when the user has a topic and no idea what to actually say about it. Not for — the month schedule of what posts when, see `01-content-calendar-global`; the finished caption text, see `37-social-caption-global`; a spoken video script, see `04-script-video-global`; the image spec, see `42-image-brief-global`.Media★ 624
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