WISE 2026 Special Feature: Call for Re：Frame Participants

Re：Frame is a special feature launched by 36Kr within "WISE 2026 Business Kings," an annual case collection and on-site showcase program aimed at innovators. Why We Launched the "Re：Frame Participant Call" Today, every industry talks about innovation. But innovations that truly transform an industry are often inconspicuous at first. They may simply raise a new question, change a way of delivering value, establish a new set of connections, or lead people to judge "what is good" by a different standard. This event is co-initiated by 36Kr and 42 Chapters. We hope to find people, companies, and projects that are using new technologies, new products, new business models, or new forms of collaboration to change the existing rules of an industry. What Is Re：Frame Looking For? Rather than projects that merely "do more and faster," we focus on innovations that truly overturn an industry's "old defaults": Reframing the Problem No longer answering the questions the industry has always asked, but posing a new one. Reframing Supply Changing products, production, supply chains, services, or delivery methods. Reframing Connections Rewriting channels, trust mechanisms, and collaborative relationships across the industry chain. Reframing Value Changing an industry's pricing logic, evaluation systems, or the standards by which "good" is measured. What Does Re Mean? For industries, Re aims to offer a set of change signals worth watching early. They may not yet have the largest scale, but they may represent a new technological path, product logic, business model, or industrial relationship. For innovators, Re aims to offer more than an honor: an opportunity to gain the "power of definition." Selected participants can publicly explain clearly: How the industry used to operate, what I changed, and why this change deserves more people's attention. For general audiences, Re is not just showcasing several outstanding projects. We hope these real cases help more people understand that the future does not arrive suddenly; it often first takes shape in the products, customers, orders, and delivery sites of a few people. Who Can Participate "I Am Redefining": Self-nomination If you are an entrepreneur or industry practitioner advancing a product, technology, model, or solution that could change industry rules, you may apply to present what you are doing. "I See Who Is Redefining": Nomination by others If you observe a person, company, or project changing an industry, you may also nominate them and say