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WhatsApp is testing a new folder for messages from large businesses

TechCrunchJuly 31, 20263 min read

WhatsApp will automatically move messages from large businesses to a new folder a few hours after you receive them.

During Meta’s Q2 2026 earnings call, Mark Zuckerberg said that other revenue in the family of apps segment crossed $1 billion, largely thanks to WhatsApp paid messaging and subscriptions. As more businesses use WhatsApp to reach consumers, users’ inboxes often get cluttered, making it hard to find personal and group messages. Meta is now trying out a new feature…

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