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Meta is globalizing its WhatsApp Business Agent, transitioning the platform from a simple messaging layer to a paid workflow tool for SMBs. The agent introduces token-based pricing for large enterprises while offering capabilities like sales lead qualification and calendar management to smaller users. This monetization strategy signals a strategic pivot where WhatsApp relies on AI usage fees to supplement its traditional ad and messaging revenue streams.

Sources coveringTechCrunch, ZDNet, The Verge

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Meta’s AI agent for WhatsApp Business is now available globally

TechCrunchJune 3, 20262 min read

WhatsApp will charge businesses for using its AI agent based on token usage.

For years, WhatsApp has been a communication layer for businesses of all sizes around the world. Meta is now infusing AI into that layer in a bid to turn WhatsApp into a viable piece of workflow…

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