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Meta is aggressively integrating its AI agent, Muse, into the existing software stacks of small businesses via partnerships with Shopify, Slack, and QuickBooks. This strategy aims to provide contextual operational assistance rather than generic chatbot interactions, signaling a shift toward enterprise adoption as Meta competes with rivals like OpenAI and Google. The move underscores Meta's pivot from consumer-focused tools to revenue-generating enterprise solutions within the broader AI market.

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Meta is expanding its AI agent Muse to small businesses

TechCrunchSeptember 29, 20262 min read

The tech giant says the agent can help owners run their business and find new customers.

Meta announced on Tuesday that it’s expanding its AI agent Muse to small businesses and adding new integrations including Shopify, Dropbox, Slack, and more. The tech giant says the agent can help owners run their business and find new customers. By plugging…

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