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Rivian is pivoting from a pure EV manufacturer to a technology supplier by developing proprietary AI models for in-vehicle assistants, building an automated driving stack with Uber, and creating custom silicon. The company's strategy involves licensing its electric architecture and software to other brands while expanding into industrial robotics through Mind Robotics. This vertical integration and focus on autonomy define the article's core subject as AI development within the automotive sector.

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TechCrunch Mobility: Rivian’s next act

TechCrunchOctober 18, 20265 min read

Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, the role AI is playing in it.

Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, the role AI is playing in it. To get this in your inbox, sign up here for free — just click TechCrunch Mobility! As I wrapped my TechCrunch Disrupt interview with Rivian CEO and founder RJ Scaringe, I kept circling back to one question: What does Scaringe want Rivian to become? If you look at Rivian’s moves over the past year, it’s clear that Scaringe wants the company to be much more than an EV maker. But he doesn’t want to stray completely from that…

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