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China's Gold Jewelry Spending Nears Record High

36Kr1 min read

On October 16, the World Gold Council released its "2026 China Gold Jewelry Retail Market Insights" report, which shows that China's gold jewelry spending rose year on year in the first half of 2026, approaching its historical peak. The report found that "self-wear" driven consumption continues to boost gold jewelry purchases, with spending shifting from traditional ritual-driven occasions to emotion-driven demand. People aged 18 to 34 are one of the core pillars of overall gold jewelry consumption. (CCTV Finance)

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