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The ultra-rich are piling into Rolexes, rubies and Klimts as inflation hedges—but the real return may be about more than money

Nearly two-thirds of family offices now hold assets like art, watches and fine jewelry, a new BNY survey finds. The evidence on whether they pay off is mixed. Their value as a signal of wealth is not.
BNY Wealth recently surveyed investment decision-makers at 290 single-family offices—the private firms that manage the fortunes of families with at least $250 million in investable assets. Nearly half of respondents oversee more than $1 billion. Notably, nearly two-thirds of the family offices surveyed held assets uncorrelated to their broader investment programs, almost double last year’s share. More offices reported investments in luxury assets, from watches, fine jewelry, art and spirits to sports teams and music rights. The report suggests the growing popularity of luxury assets may reflect their potential as inflation hedges. Inflation, along with potential central bank…
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