Autumn Breaks Continue to Boost Cultural and Tourism Market, Multiple Consumer Sectors Flourish

Entering autumn, the cultural and tourism market remains lively even in the off-season. Many regions have expanded their autumn breaks, continuing to unlock off-peak travel demand and driving up demand for family trips. Meanwhile, silver-haired autumn tourism is steadily warming up, ice and snow products have opened pre-sales, and multiple consumer sectors are flourishing. Jiang Han, senior researcher at Pangu Think Tank, told reporters from Securities Times that autumn breaks this year continue to energize the cultural and tourism market. An autumn break is not simply an increase in the number of holiday days; essentially, it splits travel demand that previously concentrated on long holidays into multiple dispersed consumption windows, easing the supply-demand pattern of crowded peaks and quiet off-seasons. At the same time, the travel rhythm of schools and families has changed, with less need to crowd into long winter and summer trips. Orders for local trips and short, in-depth getaways have clearly increased, and many local venues and suburban guesthouses have filled gaps that were previously idle periods in autumn. (Securities Times)