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Honor of Kings 2026 Anniversary: Becoming a Story in Young People's Growth

36Kr2 min read

On the evening of October 25, the Honor of Kings 2026 Anniversary Co-Creation Night was held at the Shenzhen Sports Center Gymnasium. Themed "1, I Get You," the show brought together Canyon memes, music, dance, esports excitement, and player culture under the same spotlight. At the same time, new content previews for three Honor of Kings IP products, Honor of Kings, Honor of Kings World, and Honor of Kings Chess, were released together, including new hero Jiang Jiang and new chess player Wu Feng, and IP-related animation, music, and character interaction plans were announced. That same day, these three products also occupied the top three spots on the iOS free games chart, which is considered an unprecedented scene. From October 24 to 25, the Honor of Kings 2026 Anniversary Carnival was co-hosted with the KPL Wonderful Day for the first time and entered a large indoor venue for the first time. According to official statistics, the venue covers more than 40,000 square meters and attracted about 50,000 players from across the country to Shenzhen over two days. This integrated online and offline celebration also demonstrated the IP's dominance and appeal among the younger generation. Anniversary event on site As a long-running national IP with a large user base, the influence of Honor of Kings is extending from gameplay experience into broader social contexts. Over the past year, Honor of Kings has continued to deepen its work in traditional culture collaborations, public welfare initiatives, and urban cultural tourism. In promoting traditional culture, it has continued to explore the integration of traditional cultural elements with game art and character storytelling, using digital content formats familiar to young people to expand the reach of traditional culture. This year, the game also collaborated around the Yingxian Wooden Pagoda, incorporating traditional architectural culture into related content and launching the anniversary skin "Shield Mountain · Thousand-Year Pagoda," encouraging players to learn more about historical culture and traditional craftsmanship. The integration of Honor of Kings with traditional culture continues to deepen At the Co-Creation Night, Honor of Kings also partnered with the Jiangsu Grand Theatre to bring the excerpt "Strolling in the Garden" from the ethnic dance drama based on *Dream of the Red Chamber* to the stage, presenting a classic literary work in classical dance form. Forty-three Chinese-style vocalists performed "Brilliant as Stars," unfolding a grand Eastern epic with soaring voices. Singer Liu Yuning performed "Traveling Song," the theme song for Honor of Kings' Year of the Horse limited skin, using the Silk Road as an image and blending thousands of miles of scenery and feelings of letters from home into the stage performance. Anniversary event on site In addition, the Honor of Kings 2026 Anniversary Carnival also brought an experience of the intangible cultural heritage lion dance to the venue, where several KPL players, guided by intangible heritage inheritors, learned lion dance eye-blinking, head-shaking, and bowing in time with the drumbeat, up close

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