Guangdong Provincial Development and Reform Commission Issues Implementation Plan to Expand Consumption

36Kr has learned that the Guangdong Provincial Development and Reform Commission has issued a notice on the Guangdong Province Consumption Expansion Implementation Plan. The plan calls for deeper implementation of trade-in programs for consumer goods. It urges full use of trade-in policies, with priority support for trade-ins of automobiles, home appliances, digital products, and smart home products. Drawing on Guangdong's industrial strengths, it adds smart home products (including elderly-friendly home products) as optional categories. Cities and counties are encouraged to explore a combined model of "fiscal subsidies, corporate price discounts, and financial support" to unlock consumption potential. The plan also aims to better meet diverse housing needs by matching housing supply with demand, increasing affordable housing supply, tailoring policies to each city to meet demand for upgraded housing, and standardizing the development of the rental housing market. To grow the auto market, it calls for further pilot reforms in automobile circulation and consumption, adjusting restrictions on non-local-plate vehicles in key areas of megacities, and promoting the standardized development of the auto aftermarket, including modifications, car rental, motorsport events, and RV camping, to extend the automobile consumption chain.