Off-topic for aiqbench

This story was gathered from a source we follow but falls outside AI and quantum coverage, so there is no aiqbench take for it.

Hailey Bieber sold Rhode to e.l.f. Beauty after she and cofounder Lauren Ratner addressed their main fear in an acquisition

FortuneOctober 14, 20265 min read

“It’s my baby, it’s our baby,” said Bieber, who conceived the makeup and skin care brand as a line of personal must-haves she always has in her routine.

Hailey Bieber had heard the horror stories before she ever sat down with e.l.f. Beauty. “I’ve heard a lot of stories from founders that had gone through acquisitions and had regrets and were not super happy with where their brand went,” Bieber said onstage at Fortune’s Most Powerful Women Summit on Wednesday. “I went into it with a mindset of really wanting to know that Rhode was going to be safe where it was going.” Bieber and Rater launched Rhode in 2022 and three years later e.l.f. Beauty…

Excerpt shown under the publisher's RSS terms · 88 words · full text and figures are on the publisher's site

Read at Fortune ↗Ask about this article