FENDI Pop-Up Store Launches on Tmall

On October 8, FENDI's official pop-up store launched on Tmall with the global exclusive debut of the Croissant handbag. This marks FENDI's first appearance in China's e-commerce market via a pop-up store. Currently, Tmall Luxury Pavilion has attracted over 200 luxury brand official stores and is the only domestic platform to gather major groups including LVMH, Kering, Richemont, Chanel, and Hermès.