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MiniMax's entry into the Tmall ecosystem marks a strategic shift toward direct-to-consumer monetization of its large language models through tiered subscription services. This move highlights the growing commercial viability of domestic AI vendors seeking to bypass traditional enterprise-only distribution channels.

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MiniMax Opens First Flagship Official Store on Tmall

36KrOctober 13, 20261 min read

36Kr reports that domestic large model vendor MiniMax has officially joined Tmall to launch its first brand flagship store. The store currently offers M Plan subscription packages, including three tiers: Go, Explore, and Build, available for monthly or annual purchase.

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