Certinia brings AI into professional services workflows

Certinia Inc. is bringing AI into the software firms use to sell projects, assign staff, deliver work and bill clients. AI’s ability to instantaneously draw from a deep well of information and provide guidance in practically any field of expertise has changed the paradigm for professional services. For Certinia Inc., whose business facilitates 7.1 billion professional services operations per month, AI represents a significant opportunity for its clients. “I think the only industry that’s probably been more disrupted by AI than the technology industry has probably been the services industry,” Robert Cesafsky, chief operating officer of Certinia, told theCUBE. “Whether you are a software company, a hardware company, a tax and accounting firm [or] management consulting … all of these industries are being directly targeted or impacted by AI. Whatever your strategy is, you need to be able to…