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Certinia is integrating generative AI directly into its professional services automation platform to handle administrative tasks like project staffing, billing, and resource optimization. This move shifts the focus from manual execution to leveraging AI's ability to instantly synthesize deep industry data for strategic decision-making within service delivery workflows. The integration represents a significant architectural shift for enterprises seeking to transform cost centers into profit centers through automated intelligence.
Certinia brings AI into professional services workflows
Certinia Inc. is bringing AI into the software firms use to sell projects, assign staff, deliver work and bill clients. AI’s ability to instantaneously draw from a deep well of information and provide guidance in practically any field of expertise has changed the paradigm for professional services. For Certinia Inc., whose business facilitates 7.1 billion […] The post Certinia brings AI into professional services workflows appeared first on SiliconANGLE.
Certinia Inc. is bringing AI into the software firms use to sell projects, assign staff, deliver work and bill clients. AI’s ability to instantaneously draw from a deep well of information and provide guidance in practically any field of expertise has changed the paradigm for professional services. For Certinia Inc., whose business facilitates 7.1 billion professional services operations per month, AI represents a significant opportunity for its clients. “I think the only industry that’s probably been more disrupted by AI than the technology industry has probably been the services industry,” Robert Cesafsky, chief operating officer of Certinia, told theCUBE. “Whether you are a software company, a hardware company, a tax and accounting firm [or] management consulting … all of these industries are being directly targeted or impacted by AI. Whatever your strategy is, you need to be able to…
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