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Bluesky is introducing "communities" to enable niche engagement while maintaining its core simplicity, leveraging the decentralized AT Protocol to allow custom hosting and varying privacy levels. This strategic pivot toward a Reddit-like structure aims to deepen user retention within the open web ecosystem rather than functioning solely as a general public square. The feature represents a significant evolution in social graph management for the platform, distinguishing it from competitors like X and Threads through its underlying protocol architecture.

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Bluesky is getting ‘communities’

The VergeJune 11, 20262 min read

Bluesky will be getting "communities," which will function as smaller spaces where you can "go deeper and hang out with people who care about the same stuff" sometime this year, according to head of product Alex Benzer. They will be built on the decentralized AT Protocol that underpins Bluesky, with Benzer saying that "it's a new structure for everyone" that's part of the "Atmosphere" (a shorthand for the AT Protocol ecosystem). Benzer listed out a "few ideas we have in mind so far" in a thread. "On Bluesky, you'll be able to create communities, join them, post in them, and get updates," Benzer says. "The core features on Bluesky stay simpl … Read the full story at The Verge.

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Bluesky will be getting “communities,” which will function…

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