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Bluesky is pivoting its strategy from broad public broadcasting to fostering smaller, private communities by launching group chats for up to 50 members. This feature aims to differentiate the platform from X and Threads as Bluesky's overall user growth slows, emphasizing privacy controls and invite-link sharing over mass audience reach. The move highlights a tactical shift toward niche community engagement rather than competing directly on scale or feature parity with larger rivals.

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Bluesky launches group chats, as company shifts focus to community features

TechCrunchJune 11, 20264 min read

Bluesky's latest feature is group chats, arriving amid a shift in focus on building features for smaller communities.

Social network Bluesky launched support for group chats on Thursday, another feature designed to make the app more competitive with its larger competitor, X. While Elon Musk-owned X recently doubled down on chats with the launch of a standalone XChat app, Bluesky is only now catching up by offering a way for groups to interact more privately on its platform. The feature, which is arriving in the latest version of the…

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