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Apple says gaming slowdown and App Store changes hurt services growth

TechCrunchJuly 30, 20263 min read

Apple said a slowdown in mobile gaming and changes to the App Store’s business model — including court-ordered payment rule changes in the U.S. — weighed on its services business, even as the company topped 1.5 billion paid subscriptions.

Apple says it has now topped 1.5 billion subscribers for its services business, up from 1 billion in January 2025. However, this segment of Apple’s business, which includes the Apple Store, AppleCare, music, video, and cloud services, was the only miss in what was otherwise a record-breaking quarter for the company’s hardware sales. In Apple’s fiscal third quarter, the company reported $30.74…

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