Skip to content
Off-topic for aiqbench

Off-topic for aiqbench

This story was gathered from a source we follow but falls outside AI and quantum coverage, so there is no aiqbench take for it.

Tim Cook’s Apple: his 10 biggest wins and misses

The Verge9 min read

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook is stepping down. He's replaced today by hardware leader John Ternus. Over the course of Cook's tenure, Apple accomplished a lot, with the launch of plenty of new products, features, and services that the company just wouldn't be the same without. There were plenty of ups and downs, but Cook helped cement the company as one of … Read the full story at The Verge.

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple’s visionary co-founder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook is stepping down. He’s replaced today by hardware leader John Ternus. Over the course of Cook’s tenure, Apple accomplished a lot, with the launch of plenty of new products, features, and services that the company just wouldn’t be the same without. There were plenty of ups and downs, but Cook helped cement the company as one of the most profitable tech companies on the planet. Here’s a look back at Cook’s legacy — including his biggest wins at the company and his biggest misses. When Cook became CEO, he had a strange problem: the iPhone was so successful that it made up half of Apple’s revenue, and he…

Excerpt shown under the publisher's RSS terms · 163 words · full text and figures are on the publisher's site

Related coverage