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Apple has approved Poke as the first AI agent on its Messages for Business platform, marking a strategic shift from exclusive partnerships to a standardized interface for third-party automation. This move introduces a new revenue model for Apple where it charges developers per user, distinguishing the initiative from consumer-facing app stores by focusing on business-to-consumer interactions via iMessage. For the tech community, this signals Apple's intent to integrate agentic workflows directly into existing messaging ecosystems while maintaining strict guidelines on transparency and live support availability.

Sources coveringTechCrunch, mignews.com, Viakoo, LessWrong

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Apple approves Poke as the first AI agent on its Messages for Business platform

TechCrunchJune 4, 20264 min read

Poke, the startup that lets people use AI agents through simple text messages, has become the first AI agent approved for Apple’s Messages for Business platform.

Poke, a startup that turns using AI agents into something as simple as sending a text message, has become the first AI agent approved to run on Apple’s Messages for Business platform. Previously limited to partnered businesses such as airlines, retailers, hotel chains, and others, Apple’s platform offers a standardized interface for business messaging that supports with both automated chat systems and live agents. Until now, it had not been open to AI agents. Launched in March, Poke is…

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