Dingdong Maicai's 'You Douzhi' Brand Sales Surpass 1.5 Billion Yuan

36Kr learned recently that Dingdong Maicai's own-brand soy products, You Douzhi, announced key investments to upgrade its upstream supply chain and complete two strategic moves. At the origin end, You Douzhi signed a tripartite agreement with Longwei Food and Heilongjiang Nenjiang Farm of Beidahuang Group to jointly cultivate 50,000 mu of soybeans, with an expected output of 10,000 tons; at the production end, the Ningbo factory built by Dingdong Maicai has officially entered the production phase and expanded its scale. It is reported that You Douzhi's cumulative sales have surpassed 1.5 billion yuan, with annual sales growing by 20% year-on-year.