56-retargeting-plan-global
From the author
Use when warm audiences need a plan — retargeting tiers by intent and recency, a different message per tier, frequency caps, attribution windows, lookalike seeds, exclusion rules, and a first-party data base that survives iOS ATT and cookie deprecation. Trigger on 'retargeting', 'remarketing', 'warm audience', 'custom audience setup', 'retarget cart abandoners', 'my retargeting pool is too small'. Also use when the user says people visit once and never come back. Not for — cold prospecting audiences, see `51-audience-research-global`; the pixel and events that feed these audiences, see `53-tracking-setup-global`; email win-back flows, see `14-email-marketing-global`; raising budgets, see `55-scaling-ads-global`.
Install
npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan-global -a claude-code
Installs to .claude/skills/56-retargeting-plan-global/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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Similar skills
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- 00-marketing-plan-globalminhnv0807/ai-business-skillsUse when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.Marketing★ 624
- 51-audience-research-globalminhnv0807/ai-business-skillsUse when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot tiering, lookalike seeds, exclusions, and ranked targeting hypotheses to test. Trigger on 'audience research', 'who should I target', 'interest targeting', 'Meta audience for this product', 'TikTok targeting ideas', 'my targeting is too broad'. Also use when launch is imminent and the ad set targeting is still empty. Not for — persona and JTBD depth for content, see `09-customer-insight-global`; warm retargeting tiers, see `56-retargeting-plan-global`; where the budget goes, see `54-media-plan-global`; the campaign hierarchy, see `52-account-structure-global`.Science★ 624
- 54-media-plan-globalminhnv0807/ai-business-skillsUse when a PAID MEDIA plan is needed — work backward from revenue to max CPA and required budget, split spend across channels, funnel stages, and campaign types, build a ramp-up timeline, set KPI targets per channel, and prepare a contingency plan. Trigger on 'media plan', 'paid media budget', 'how much should I spend on ads', 'channel mix for the campaign', 'plan the ad budget', 'we have 10k a month and no plan'. Also use when a budget number exists and nobody has decided where it goes. Not for — the pure revenue-to-budget math, see `10-reverse-kpi-global`; the whole marketing budget including non-paid, see `61-budget-planning-global`; the next period plan built from results, see `57-next-ads-plan-global`.Planning★ 624
- 40-next-content-plan-globalminhnv0807/ai-business-skillsUse when the next period content plan must be built from last period DATA — keep and replicate winners, cut losers, at most two new hypotheses, a 70/20/10 mix, a four-week overview, and an owner per slot. Trigger on 'next content plan', 'content plan for next month', 'plan from the audit', 'what should we post next quarter', 'scale what worked', 'plan content using the numbers'. Also use when a report just landed and the user asks what to do with it. Not for — auditing the past period first, see `39-content-audit-global`; turning the plan into a dated calendar, see `01-content-calendar-global`; the next period ADS plan, see `57-next-ads-plan-global`.Planning★ 624
- 33-b2b-lead-gen-globalminhnv0807/ai-business-skillsUse when the user needs B2B pipeline work — ICP and account lists, prospecting, cold email and LinkedIn outbound sequences, lead scoring, MQL to SQL handoff, sales decks, objection handling, demo scripts, CRM pipeline hygiene, and RevOps reporting. Trigger on 'find leads', 'prospect list', 'cold email sequence', 'outbound campaign', 'lead scoring model', 'our pipeline is empty', 'sales deck for enterprise buyers'. Also use when the user has a strong product and no route to the companies that need it. Not for — consumer lifecycle email, see `14-email-marketing-global`; the offer being sold, see `31-offer-design-global`; positioning against rivals, see `58-positioning-global`; inbound content, see `36-content-brief-global`.Data★ 624
- 61-budget-planning-globalminhnv0807/ai-business-skillsUse when a marketing BUDGET has to be planned or managed in USD — allocation by bucket, channel, and month, test versus scale split, scale-up and stop-loss thresholds, reserve, a plan-versus-actual tracker, and a review cadence. Trigger on 'budget planning', 'marketing budget', 'split the budget across channels', 'stop loss threshold', 'quarterly budget', 'we keep overspending and nobody notices'. Also use when a number has been approved and nobody has divided it up. Not for — the revenue-backward math that produces the number, see `10-reverse-kpi-global`; paid media allocation only, see `54-media-plan-global`; paying an external vendor, see `67-agency-vendor-brief-global`.Planning★ 624
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