61-budget-planning-global
From the author
Use when a marketing BUDGET has to be planned or managed in USD — allocation by bucket, channel, and month, test versus scale split, scale-up and stop-loss thresholds, reserve, a plan-versus-actual tracker, and a review cadence. Trigger on 'budget planning', 'marketing budget', 'split the budget across channels', 'stop loss threshold', 'quarterly budget', 'we keep overspending and nobody notices'. Also use when a number has been approved and nobody has divided it up. Not for — the revenue-backward math that produces the number, see `10-reverse-kpi-global`; paid media allocation only, see `54-media-plan-global`; paying an external vendor, see `67-agency-vendor-brief-global`.
Install
npx skills add minhnv0807/ai-business-skills --skill 61-budget-planning-global -a claude-code
Installs to .claude/skills/61-budget-planning-global/ · Each command fetches the skill straight from GitHub with the open skills CLI.
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Similar skills
Closest to this one by what they do and when they are used.
- 54-media-plan-globalminhnv0807/ai-business-skillsUse when a PAID MEDIA plan is needed — work backward from revenue to max CPA and required budget, split spend across channels, funnel stages, and campaign types, build a ramp-up timeline, set KPI targets per channel, and prepare a contingency plan. Trigger on 'media plan', 'paid media budget', 'how much should I spend on ads', 'channel mix for the campaign', 'plan the ad budget', 'we have 10k a month and no plan'. Also use when a budget number exists and nobody has decided where it goes. Not for — the pure revenue-to-budget math, see `10-reverse-kpi-global`; the whole marketing budget including non-paid, see `61-budget-planning-global`; the next period plan built from results, see `57-next-ads-plan-global`.Planning★ 624
- 00-marketing-plan-globalminhnv0807/ai-business-skillsUse when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.Marketing★ 624
- 10-reverse-kpi-globalminhnv0807/ai-business-skillsUse when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.Marketing★ 624
- 57-next-ads-plan-globalminhnv0807/ai-business-skillsUse when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses, split budget, plan three budget scenarios, and schedule the creative pipeline. Trigger on 'next month ads plan', 'plan ads from the report', 'what should we run next month', 'Q4 ads plan', 'next quarter media plan', 'the month ended, now what'. Also use when a report and an audit both exist and no decisions have been made. Not for — the first media plan before any data, see `54-media-plan-global`; scoring the account, see `21-ads-audit-global`; the next period CONTENT plan, see `40-next-content-plan-global`.Marketing★ 624
- 40-next-content-plan-globalminhnv0807/ai-business-skillsUse when the next period content plan must be built from last period DATA — keep and replicate winners, cut losers, at most two new hypotheses, a 70/20/10 mix, a four-week overview, and an owner per slot. Trigger on 'next content plan', 'content plan for next month', 'plan from the audit', 'what should we post next quarter', 'scale what worked', 'plan content using the numbers'. Also use when a report just landed and the user asks what to do with it. Not for — auditing the past period first, see `39-content-audit-global`; turning the plan into a dated calendar, see `01-content-calendar-global`; the next period ADS plan, see `57-next-ads-plan-global`.Planning★ 624
- 17-pricing-strategy-globalminhnv0807/ai-business-skillsUse when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.Design★ 624
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