55-scaling-ads-global
From the author
Use when a WINNING ad has to be scaled without breaking it — readiness checks, vertical scaling at plus 20 to 30 percent per step, horizontal scaling into new audiences, creatives, and channels, learning-phase reset risk, how Advantage+ and Performance Max behave when scaled, creative refresh cadence, and the signals that mean stop. Trigger on 'scale ads', 'increase the ad budget', 'scale a winner', 'CPA went up after I scaled', 'how fast can I scale', 'it worked at 50 a day and broke at 200'. Not for — fixing an account that is not working yet, see `03-performance-eval-global`; warm audience plans, see `56-retargeting-plan-global`; proving the winner first, see `19-ab-test-setup-global`.
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npx skills add minhnv0807/ai-business-skills --skill 55-scaling-ads-global -a claude-code
Installs to .claude/skills/55-scaling-ads-global/ · Each command fetches the skill straight from GitHub with the open skills CLI.
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- 57-next-ads-plan-globalminhnv0807/ai-business-skillsUse when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses, split budget, plan three budget scenarios, and schedule the creative pipeline. Trigger on 'next month ads plan', 'plan ads from the report', 'what should we run next month', 'Q4 ads plan', 'next quarter media plan', 'the month ended, now what'. Also use when a report and an audit both exist and no decisions have been made. Not for — the first media plan before any data, see `54-media-plan-global`; scoring the account, see `21-ads-audit-global`; the next period CONTENT plan, see `40-next-content-plan-global`.Marketing★ 624
- 50-asset-resize-globalminhnv0807/ai-business-skillsUse when one master design has to become every size a campaign needs — feed, story, reel, cover, and ad placements: the standard size matrix, three strategies of scale-and-crop, re-compose, or rebuild, safe-zone rules, platform crop behavior, and file naming. Trigger on 'resize this design', 'all the sizes', 'adapt to other placements', 'safe zone', 'standard size chart', 'the text gets cut off in stories'. Also use when one visual exists and six placements are waiting on it. Not for — the original concept brief, see `42-image-brief-global`; production steps in Canva or Figma, see `45-design-tool-brief-global`; the full campaign asset list, see `41-campaign-asset-list-global`; an urgent new creative, see `48-quick-visual-brief-global`.Design★ 624
- 55-scaling-adsminhnv0807/ai-business-skillsDung khi da co winner va muon tang quy mo ma khong lam hong — 7 dieu kien du de scale, tang doc +20-30% moi lan, mo rong ngang bang tep va kenh moi, va rui ro reset learning phase. Kich hoat khi user nhac 'scale ads', 'tang budget', 'nhan doi ngan sach', 'ads dang tot muon day manh', 'horizontal scaling', 'tang chi tieu'. Quy tac cung: khong tang budget khi CPL dang xau. Khong dung cho — CPL dang xau thi chay skill 21-audit-ads-performance truoc; nhan tep warm thi dung skill 56-retargeting-plan.Marketing★ 624
- 48-quick-visual-brief-globalminhnv0807/ai-business-skillsUse when a LIVE campaign needs a new asset the same day — creative fatigue, CTR decay, climbing frequency, or a new angle to test: stripped-down input, duplicate the winning creative and change only what is listed, a one-page template, and a hard SLA so the designer ships in 2-4 hours. Trigger on 'quick brief', 'need an asset fast', 'creative fatigue', 'swap the creative today', 'frequency is too high', 'the ad is dying and we need a new one'. Not for — planning assets before launch, see `41-campaign-asset-list-global`; a full concept brief with time to spare, see `42-image-brief-global`; resizing an existing master, see `50-asset-resize-global`; raising budget on a winner, see `55-scaling-ads-global`.Testing★ 624
- 19-ab-test-setup-globalminhnv0807/ai-business-skillsUse when the user wants a VALID experiment instead of a guess — hypothesis, one variable, sample size and runtime math, statistical significance, primary versus secondary metrics, multi-arm designs, and a results template, across Optimizely, VWO, and native Meta and Google tests. Trigger on 'A/B test', 'split test', 'how long should I run the test', 'is this result significant', 'test two versions', 'which creative is actually better'. Also use when a winner was declared after two days on tiny numbers. Not for — scaling the proven winner, see `55-scaling-ads-global`; analyzing data already collected, see `13-data-analysis-global`; auditing the account, see `21-ads-audit-global`.Testing★ 624
- 31-offer-design-globalminhnv0807/ai-business-skillsUse when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.Design★ 624
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