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Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist. Every content skill reads it before writing. Trigger on 'brand voice', 'tone of voice', 'voice guidelines', 'banned words list', 'this copy does not sound like us', 'every writer sounds different'. Also use when the user cannot say why a draft feels wrong. Not for — the visual side of brand, see `46-brand-guideline-global`; positioning and the message, see `58-positioning-global`; approving one specific piece, see `62-marketing-review-global`.

Install

npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice-global -a claude-code

Installs to .claude/skills/35-brand-voice-global/ · Each command fetches the skill straight from GitHub with the open skills CLI.

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Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.

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Why 84

Security100
Provenance74
Maintenance85
Licence100
Adoption46

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