feature-launch-playbook
From the author
Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.
Install
npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook -a claude-code
Installs to .claude/skills/feature-launch-playbook/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Download .zip
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
Want your agent to suggest skills while you type? See how to use skills from your IDE.
Safety checks on SKILL.md
No warnings.
Why 88
Security100
Provenance77
Maintenance100
Licence100
Adoption50
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- product-launchcbrock84/headcountTakes something built and gets it into the market — tiering the launch to match what it actually warrants, sequencing internal readiness before external announcement, preparing sales and support to answer the questions it creates, choosing the date for a reason, and measuring adoption rather than announcement reach. Use this to plan a launch, right-size one that is consuming more than it deserves, work out why a released feature nobody uses was launched loudly, or run the weeks after launch day.Planning★ 2.1K
- launchcoreyhaines31/marketingskillsWhen the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'go live,' 'pre-launch QA,' 'launch checklist,' 'GTM plan,' 'we're about to ship,' 'changelog,' 'release notes,' or 'what did we ship this week.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.Testing★ 55.9K
- sales-enablement-kitaaron-he-zhu/aaron-marketing-skillsUse when the user asks to "build battle cards", "prep the sales team for launch", or "write the internal launch FAQ"; produces the internal enablement kit for a sales-led launch — battle cards vs each named alternative (where we win / where they win / trap questions, every fact traceable), a sales talk track derived from the PR-FAQ spine, an objection-handling table (objection → response → evidence), internal FAQ + CS macros, and an internal launch announcement with embargo discipline. Not for the external message house — use message-house-builder; not for competitor tracking itself — use competitor-tracker or competitor-analysis; not for outbound sequences — use cold-outbound-sequencer. 销售赋能/battle card/销售叙事/异议处理/内部FAQWriting★ 3K
- campaign-plananthropics/knowledge-work-pluginsGenerate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.OfficialMarketing★ 31.3K
- launch-asset-packageraaron-he-zhu/aaron-marketing-skillsUse when the user asks to "package the launch assets", "build a press kit", or "prep the store listing and go-live checklist"; produces a tier-scoped launch asset manifest with production status — a press kit spec (factsheet, description, history, features, videos, images, logo and icon, awards, contact), demo script and screenshot specs, a launch FAQ, dual-store listing metadata drafts against the official character budgets (per App Store Connect / Play Console documentation), and a technical go-live checklist manifest (robots flip, sitemap, OG tags, analytics verification — execution stays with technical-seo-checker and serp-markup-builder). Not for the message copy itself — use message-house-builder or content-writer; not for landing page UX — use landing-optimizer; not for keyword research beyond the store surfaces — use keyword-research. 发布资产打包/press kit/商店listing规格/上线检查清单Data★ 3K
- go-to-marketmohitagw15856/pm-claude-skillsCreate go-to-market assets for any product or feature. Use when asked for a GTM plan, positioning statement, product launch plan, messaging pillars, use cases, or feature/benefit list. Produces a full GTM pack: positioning statement, messaging pillars, feature-to-benefit mapping, and role-specific use cases. For a tiered launch plan with cross-functional coordination use go-to-market-planner instead.Planning★ 1.5K
Ratings & reviews
—
no reviews
Tried this skill? Rate it to help others. Sign in
Discussion
Join the discussion. Sign in