positioning-statement
From the author
Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.
Install
npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a claude-code
Installs to .claude/skills/positioning-statement/ · Each command fetches the skill straight from GitHub with the open skills CLI.
No download: this skill’s licence (Custom or unclear) does not let us redistribute its files. The install commands fetch them from GitHub instead.
Want your agent to suggest skills while you type? See how to use skills from your IDE.
Safety checks on SKILL.md
No warnings.
Why 86
Security100
Provenance87
Maintenance100
Licence45
Adoption61
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- positioning-workshopdeanpeters/Product-Manager-SkillsRun a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.Other★ 7.6K
- positioning-and-messagingcbrock84/headcountEstablishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.Marketing★ 2.1K
- positioning-ideasphuryn/pm-skillsBrainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.Planning★ 27.3K
- obviously-awesomewondelai/skillsDefine product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product's value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.Other★ 2.5K
- startup-positioningferdinandobons/startup-skillMarket positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.Testing★ 1.2K
- decision-helpermohitagw15856/pm-claude-skillsHelp me decide between options with a weighted pros/cons that actually reaches a recommendation — not just two lists. Use when asked should I take job A or B, which one should I buy, help me decide, or make a pro/con list. Produces the criteria that matter (weighted by what you care about), the options scored against them, a clear recommendation with its confidence, and the single question that would flip the decision if you're still torn.Other★ 1.5K
Ratings & reviews
—
no reviews
Tried this skill? Rate it to help others. Sign in
Discussion
Join the discussion. Sign in