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Louis Vuitton won its $1.5 million fight with a beloved Chinese tea chain. The backlash may have cost it hundreds more
LVMH's CFO acknowledged the tea controversy hurt Louis Vuitton as weaker Chinese demand hit the luxury giant
The trouble started with a flower. Louis Vuitton sued Chinese milk tea chain Molly Tea over its four-petaled logo that it argued looked too much like its famous monogram. The French luxury house won a $1.5 million judgment in June, but the victory sparked backlash in China and may have had an unforeseen cost. Revenue at LVMH’s…
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