CITIC Securities: Focus on Chinese Home Appliance Leaders with Global Competitiveness

36Kr reports that a CITIC Securities research note states that trade barriers, cost advantages, and local demand are driving white goods leaders to accelerate factory construction in Southeast Asia. China's home appliance leaders are shifting from product exports to coordinated布局 of capacity, R&D, brands, and channels overseas. Facing a global home appliance market worth approximately 3 trillion yuan, Chinese enterprises, leveraging supply chain efficiency, product iteration, and localization capabilities, are poised to continue capturing market share from Japanese, Korean, and European brands, steadily boosting overseas revenue and profit levels. The firm recommends focusing on Chinese home appliance leaders with global competitiveness.