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Turn one winning ad into a creative testing plan for TikTok and Meta. Decodes why an ad won (hook, argument, buyer, format), plans concepts that Meta's Andromeda and TikTok treat as genuinely different (buyer × angle × format × first frame, not caption swaps), sets how many creatives to launch, the budget per test and when to judge, writes file and ad names that make results readable, reads hook rate, hold rate, CTR and CPA to find which part failed, and says when to kill, iterate or scale. Use when someone asks how many ads to test, how to make ad variants, why their variants all perform the same, whether an ad is fatigued, when to kill an ad, or how to scale a winner. NOT for producing the videos (use ecommerce-video-ads, ecommerce-video-edit or product-video-hooks) or for media-buying account setup.

Install

npx skills add hashgraph-online/awesome-codex-plugins --skill ad-creative-testing -a claude-code

Installs to .claude/skills/ad-creative-testing/ · Each command fetches the skill straight from GitHub with the open skills CLI.

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Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.

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